TAP in the wild: INTO Exeter and INTO Newcastle go live!

Author: Dave Musson

Here’s a great way to kick off 2020; two more of INTO’s centres are now harnessing the power of peer recruitment through our platform.

Last November, we announced that INTO - the leading global education partnering organisation - had adopted The Access Platform as its official peer recruitment partner.

Since then, we’ve been supporting Brighton-based INTO’s global recruitment strategy, using our technology to attract, engage and convert prospects through the authentic testimony of current students.

INTO and The Access Platform


INTO’s centres in The University of South Florida and the University of Alabama went live on TAP towards the end of 2019. Now, two of their UK their centres - the University of Exeter and Newcastle University - are also up and running.

Check out the TAP Pages for INTO Exeter and INTO Newcastle.

Logos of INTO and The Access Platform

This is part of an initial trail with INTO which, if successful, will see our platform rolled out across INTO’s portfolio of 22 partners around the world.

Commenting when we first announced this exciting partnership, Laurence Bresh, VP Global Digital Marketing at INTO said: “We are delighted to work with TAP to bring peer-to-peer recruitment to our website INTOStudy.com. All research shows that prospective Gen Z international students highly value authentic advice from current students to guide their education choices.

“One of the key reasons that we decided to partner with TAP is their ability to not only open up peer-to-peer conversations with our student ambassadors and staff, but also to provide a platform for those ambassadors to generate highly localised content and FAQs. After all, no-one knows better what the student experience is like on campus than current students.” 

As well as harnessing the power of INTO’s student ambassadors online, INTO will also use our unique Content feature be to crowdsource User Generated Content from their student content creators, to drive more traffic to its website through authentic student-led social media posts.

Want to learn how we can help transform your recruitment strategy and help you harness the power of your students? Get in touch!

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