"It’s hugely important to continue to innovate and experiment with channels to ensure you keep your communications fresh"
Eric Stoller interviewed Glasgow’s Emma Gilmartin earlier this month. The piece is worth reading in its entirety for Emma’s insights into what has made Glasgow’s social media so effective, but the real gem in the interview is the discussion about WhatsApp as a tool for internal comms. It’s a theme we’ve picked up on a lot recently, and something well worth mulling over. How can universities harness otherwise ‘dark social’ environments and utilise their interactive potential to improve communication with students already on campus?