The Access Platform

Blog

blog header larger
inspiration on TAP

Inspiration on TAP episode 4 - Liam Ross & Bethan Fagan, Loughborough University

  • Dave Musson
    Dave Musson
30 min read
blog header larger
podcast , inspiration on TAP

Inspiration on TAP episode 3 - Chris Thundow, De Montfort University

  • Dave Musson
    Dave Musson
29 min read
reading
good reading on TAP

📚 Good Reading on TAP: May 2019 📚

  • Dave Musson
    Dave Musson
4 min read
The Access Platform , breakfast on TAP

We're going on tour!

  • Dave Musson
    Dave Musson
1 min read
blog header larger
The Access Platform , hesm , higher ed marketing , podcast , inspiration on TAP

Inspiration on TAP episode 2 - Katy Duddell

  • Dave Musson
    Dave Musson
30 min read
blog header larger
inspiration on TAP

Inspiration on TAP episode 1 - Eric Stoller

  • Dave Musson
    Dave Musson
21 min read
freestocks-org-484222-unsplash
Social Media , higher ed social media , The Access Platform , TAP , hesm , higher ed marketing , podcast , inspiration on TAP

We’re starting a podcast…here’s why your institution should too!

  • Dave Musson
    Dave Musson
3 min read
thomas-drouault-793767-unsplash
higher education , TAP HQ , Widening Participation , Policy , HE sector

How to improve dialogue between student recruitment and widening participation

  • Chris Bayes
    Chris Bayes
4 min read
renee-fisher-494610-unsplash-1

📚 Good reading on TAP: April 2019 📚

  • Dave Musson
    Dave Musson
4 min read
andrew-neel-308138-unsplash

Innovation and technology could save universities millions in marketing budget spend

  • Dave Musson
    Dave Musson
2 min read
annie-spratt-608002-unsplash
higher education , TAP HQ , Social Media , User-Generated Content , HE sector , Clearing , higher ed social media , The Access Platform , TAP

Clearing 2019: have a fling with TAP this summer!

  • Dave Musson
    Dave Musson
1 min read
quentin-rey-771536-unsplash
higher ed social media , hesm , higher ed marketing , april fool

Won’t get fooled again? A roundup of April Fool’s Day 2019

  • Dave Musson
    Dave Musson
10 min read
tyrell-charles-551088-unsplash
TAP HQ

Replicate: 100% increase in student numbers - guaranteed!

How do you recruit more students? You don’t, duh, you replicate! We’ve been busy bees at TAP HQ, and are delighted to announce the launch of ‘Replicate’, the newest feature on

  • Dave Musson
    Dave Musson
2 min read
jakob-owens-518866-unsplash

How to boost the reach of your organic social media

  • Dave Musson
    Dave Musson
3 min read
mcml-xxxiii-steal-my-_-_-art-266673-unsplash
language

Tongue tied - why studying a language is still important

Fewer students are studying a foreign language. Here's why that's a load of merde.

  • Mariyah Mandhu
    Mariyah Mandhu
1 min read
radana-sedlackova-791947-unsplash-1
casesmc

Imposters? ❌ You're ace! Notes from CASE SMC

We travelled to Brighton for two days of learning at #casesmc - we were not disappointed!

  • Dave Musson
    Dave Musson
10 min read
content-screenshot-1
higher education

The new, upgraded TAP - live NOW!

We’ve been all a-flutter this week at TAP HQ. Why? Because the brand new version of our platform is live!Yep, after months of hard work, testing and tweaking our new baby

  • Dave Musson
    Dave Musson
3 min read
D1uRsgwWoAY9_dT-1

14 reasons we’re pumped for #casemsc this week!

Photo by Victoria Alexander on UnsplashGuess how excited we are about this week’s CASE Europe Social Media and Community Conference?Nope, more than that.And that.Even more excited than that!Yes,

  • Dave Musson
    Dave Musson
5 min read
Screenshot-2019-03-04-at-6.35.42-PM-1
higher education

Supercharging Student Recruitment: a short essay

A short history of TAP, what we've learned about prospective students, and an sneak-peek at the new features on our updated platform.

  • Nik Higgins
    Nik Higgins
14 min read
Student-interns
higher ed social media

Using social media to tell authentic student stories

Guest blogger Tasha Quinn, Social and Digital Communications Officer at University of Glasgow, gives her top tips on telling student stories online

  • Tasha Quinn
    Tasha Quinn
7 min read
brexit-2-flags
international students

How Will Brexit Affect International Students Coming to the UK?

With the outcome of Brexit still uncertain, guest blogger Stuart Cooke, discusses the problems international students may face if it goes ahead

  • Stuart Cooke
    Stuart Cooke
3 min read
language-of-Gen-Z
higher education

Universities must learn language of ‘Generation Z’ says expert

Co-Founder Nik Higgins says universities need to alter their communication methods to appeal to 'Generation Z'

  • Rebecca Longhurst
    Rebecca Longhurst
2 min read
chile-flags
higher education

Latin America: International Student Recruitment’s Hidden Gem

Guest blogger, Mariyah Mandhu, highlights how few UK institutions actively recruit students from Latin America and why they should be

  • Mariyah Mandhu
    Mariyah Mandhu
1 min read
EU-art
higher education

The Tipping Point for EU Student Recruitment

Guest blogger, Mariyah Mandhu, discusses the value of EU students and the importance of maintaining our relationship with them

  • Mariyah Mandhu
    Mariyah Mandhu
2 min read
articles-gif-5
TAP HQ

Articles You'll ❤️️: November 2018

This month we're talking about our upcoming 'Drinks on TAP' HE networking event, TAP jobs and our new recruits.

  • Rebecca Longhurst
    Rebecca Longhurst
1 min read
megaphone
TAP HQ

🚨TAP HQ Updates: November 2018

This month we're talking about our upcoming 'Drinks on TAP' HE networking event, our new recruit Thamasha and a searchable Q&A feature

  • Nik Higgins
    Nik Higgins
1 min read
question-mark
TAP HQ

🗣Your #UUKComms Questions, Answered

After our Breakout Session at UUKComms, there were questions left unanswered, so here are our answers

  • Rebecca Longhurst
    Rebecca Longhurst
3 min read
IMG_1840
HE Events

📰 TAP's #UUKComms Round-Up

We went to UUK's 'Making an Impact' Conference and it was amazing

  • Rebecca Longhurst
    Rebecca Longhurst
6 min read
megaphone-3
TAP HQ

🚨TAP HQ Updates: October 2018

This month we're talking about our upcoming 'Drinks on TAP' HE networking event, TAP jobs and our new recruits.

  • Nik Higgins
    Nik Higgins
2 min read
articles-gif
TAP HQ

Articles You'll ❤️️: October 2018

Check out our favourite articles this month, covering the Harvard controversy, Cambridge University's 'Black Cantabs' exhibition and...meerkats?

  • Rebecca Longhurst
    Rebecca Longhurst
1 min read
Dom-Interview-KCL-1
TAP HQ

📰 TAP Weekly Round-Up - 26/10/18

A busy week for TAP, including Nik getting published on The Native, Georgina starting her Code First: Girls course and Dom getting interviewed at KCL

  • Rebecca Longhurst
    Rebecca Longhurst
2 min read
IMG_8903-2
TAP HQ

📰 TAP Weekly Round-Up - 19/10/18

From Cumbria to Cambridge, it's been another busy week for the TAP Team

  • Rebecca Longhurst
    Rebecca Longhurst
2 min read
Black-Cantabs-image-1
TAP HQ

Black Cantabs: History Makers

Cambridge University celebrate its black students at 'Black Cantabs: History Makers' exhibition

  • Nick Golding
    Nick Golding
1 min read
IMG_2591-2
TAP HQ

📰 TAP Weekly Round-Up - 12/10/18

This week, we travel around the country visiting university partners, watch TechStars' pitches and even spot TAP in Copenhagen...

  • Rebecca Longhurst
    Rebecca Longhurst
2 min read
articles-gif-3
TAP HQ

Articles You'll ❤️️: September 2018

Check out our favourite articles about the internationalisation of HE, the perils of HE social media and the expectations of internal comms.

  • Rebecca Longhurst
    Rebecca Longhurst
1 min read
megaphone-1
TAP HQ

🚨TAP HQ Updates: September 2018

This month we're talking university Instagram accounts, powering up TAP Chat widgets and our ace tech team.

  • Nik Higgins
    Nik Higgins
1 min read
echo-dot
Technology

Echo Dot

The #LeakyBucketGate of Clearing 2018 created a true echo-chamber.

  • Nik Higgins
    Nik Higgins
1 min read
hyper-diversity
Widening Participation

Hyper-diversity

AccessHE's latest report predicts three in four London HE students will be from ethnic minority backgrounds.

  • Nik Higgins
    Nik Higgins
1 min read
articles-gif-2
TAP HQ

Articles We ❤️️: August 2018

This month, we've loved articles on user-generated content, a VC's perspective on the sector and where social media will be in 10 years.

  • Rebecca Longhurst
    Rebecca Longhurst
1 min read
megaphone-2
TAP HQ

🚨TAP HQ Updates: August 2018

Our updates include new international features on TAP, a call for newsletter submissions and our fab interns.

  • Nik Higgins
    Nik Higgins
1 min read
clearing-1
Clearing

Let’s be Clear(ing)

With growth-first logic and advantaged families, is the clearing system fair?

  • Nik Higgins
    Nik Higgins
1 min read
Brequity
Policy

BRequity

An association of modern universities calls for a 'fee reciprocity' for EU students post-Brexit.

  • Nik Higgins
    Nik Higgins
1 min read
Derrie-re-les-sie-ges
Policy

Derrière les sièges

Smita Jamdar discusses the Conversative education policy and criticising a market you create.

  • Nik Higgins
    Nik Higgins
1 min read
mezzanine_227
higher education

Keep Claim and Carry On

A quick read on dodgy university rankings and who's really in the 1%.

  • Nik Higgins
    Nik Higgins
1 min read
articles-gif-4
TAP HQ

Articles We ❤️️: July 2018

This month, we've loved articles about Brexit's impact on international students, a new music feature on Insta Stories and the possibilities of AR and VR.

  • Rebecca Longhurst
    Rebecca Longhurst
1 min read
megaphone-3-1
TAP HQ

🚨TAP HQ Updates: July 2018

Our updates include a new TAP look, TAP Content Beta going live and the recruitment of two new interns.

  • Nik Higgins
    Nik Higgins
1 min read
Emoji-Day
Social Media

🌍😂🗓

World Emoji Day prompted some hilarious tweets as well as impressive stats.

  • Nik Higgins
    Nik Higgins
1 min read
HE-Tectonics-GIF
HE sector

HE tectonics

What does the new OFS register mean for your institution?

  • Nik Higgins
    Nik Higgins
Nasdie
HE Events

big NASDIE

TAP went along to Net Natives' #ASDIE18 conference and we were big fans.

  • Nik Higgins
    Nik Higgins
1 min read
articles-gif-1
TAP HQ

Articles We ❤️️: June 2018

The trends of HESM, university safeguarding responsibility and a podcast discussing how our friends in the States do HE social media and marketing.

  • Rebecca Longhurst
    Rebecca Longhurst
1 min read